Hello again, today’s blog will be directed towards brands that blog successfully for their company and also brands that conduct themselves to the best of their abilities on Twitter. It’s true to say that blogging is quickly turning into the new internet craze, which makes this such an important topic for marketing. Although many companies currently blog on a regular basis, the three brands that I am going to discuss here are “coca-cola”, “Disney” and “AirBnB”.
Coca-Cola blog under their campaign name “Coca-Cola Unbottled” Coca-cola Unbottled blogging website. Coca-Cola share a wide variety of rich content through their blogs which in my option really grasp their consumers which ultimately build up a better relationship between the consumer and the brand. From a marketing point of view this is very important. What makes this a very successful blog in my option is that Coca-Cola are very responsive to engagement from consumers who have expressed interest in their blog. This gives them a chance to directly engage with their customers to gain feedback and also build up that ever important rapport with the consumers. Throughout their blogging website interesting articles and creative and intriguing imagery can be found. Also the theme of red and white which is the colour of the Coca-Cola brand are maintained throughout. This to me shows that Coke are not afraid to express themselves as a brand to best reach their consumers and to position their brand in the best light in the minds of the consumersFor these reasons I think that Coca-Cola Unbottled is a brand that is definitely benefitting from the strong work that is being done through the new social craze of blogging.
The next company that I am going to look at who do well in the world of blogging is “Disney”. Although Disney may not be the strongest company in the world in terms of blogging, I must commend the, for coinciding their blog directly to the attitude of the brand. Business grow said “It’s the happiest blog on earth featuring insights on Mary Poppins, Winnie The Pooh and Magic Kingdom trivia”.Business grow.com. Although, unfortunately it is true to say that the Disney blogs lacks the human aspect that it once had by making the current bloggers and writers post material anonymously, I still think that Disney’s blog is admirable to say the least.Disney’s blog is easy to use for all age groups so can therefore target a larger audience. They successfully do this by having a well laid out explore page with categories of preference that users can choose to explore. Also their use of bright and light colours to me goes hand in hand with the personality of Disney’s reputable brand.
The Final company in which I think runs a great blog hitch shows a clear impact on their company are AirBnB.(AirBnB blog). AirBnb take more of a practical and minimalist approach to blogging and I firmly believe that this best reaches the their desired target market travelers generally want as little hassle as possible. For this reason I think that the minimalist approach is a great aspect of their blog. Another reason that makes this blog successful is that AirBnB have personalised it so that recent traveller who have used AirBnB can get the story of their travels and dealings with AirBnB posted onto the black g under the stories category. This is clever use of customer interaction because it opens up the opportunity for two-way communication to take place and also allows AirBnB to hear first hand what kind of experience they are offering to customers. On a personal note, AirBnB are my favourite blogging brand at this moment in time. According to cement marketing, articles with images get 94% more views than articles without.Cement marketing.com. AirBnB for me, once again stand out from the crown by showing beautiful photography from around the world which is more likely to catch the reader’s eye. 94% more likely in fact.
Although I have no doubt that these companies and brands also have great Twitter accounts. The three brands that really strike me as market leaders in terms of their Twitter accounts are “Starbucks Coffee”,”PlayStation” and “Paddy power”.
Starbucks Coffee : Starbucks Twitter account. Starbucks can boast to an impressive 11.8 million followers on their twitter page. I think personally that what makes Starbucks such a great brand on twitter is the volume and regularity of their posts which allows then to position their brand as positively as possible and often. By having regular posts, theyre increasing the number of people who see each post and positioning their products in the minds of their consumers. Starbucks also follow nearly 1 million other pages on Twitter. Personally I think this gives them another big advantage to the rewards of their Twitter account because they can provide the element of personalization to nearly 1 million followers.
Not only is Starbucks a leading brand on twitter due to its huge volume of followers. Starbucks also Tweet in such a way that makes consumers feel like they need Starbucks. For example, their statement “Inspiring and nurturing the human spirit – one person, one cup, one neighbourhood at a time.” This statement, for me, tells the starbucks Twitter followers that Starbucks care. More than this, Starbucks also post rich and flavourful imagery to appeal to the senses of its followers to essentially make them want to physically go and buy a Starbucks coffee.
I truly believe that a lot of Starbucks success offline is due to its strong online presence such as its Twitter page and for this reason I think that Starbucks is a great brand on Twitter.
The next brand in which I believe is a great brand on Twitter is none other than Sony’s “Playstation”Playstation Twitter account. Playstation, like Starbucks, is another brand that can boast to a massive following on Twitter. Playstation has an astonishing 12.4 million followers. Personally I find this figure very impressive as Playstation would only attract the interest of gamers. Playstation expertly keeps their followers interested by releasing trailers and sneak peaks of upcoming games that are yet to be released for purchased. This keeps gamers loyal to the Playstation brand as Playstation gives them something to constantly be looking forward to. The next big release.
For me, the best part about Playstation’s twitter account is their spin-off account called “ask Playstation”.@AskPlaystation. Ask Playstation is a feature of Playstation’s twitter account whereby followers can post their queries and questions to issues they have with Playstation and get as response on how to best solve the problem. personally, I think this a fantastic concept and also one that sets Playstation apart from other companies as brand with a great presence on twitter.
The Final company that I think is a great brand on twitter is “Paddy Power”. Paddy Power Twitter account. Paddy Power is an Irish bookmakers and although it cannot boast to the huge following that Starbucks and Playstation can, there are other reasons that make Paddy Power stand out to me as a great brand on Twitter. Firstly, Paddy Power uses comedy as a basis for many of their marketing stunts, and their Twitter account is no different. I think this approach to their Twitter account is very beneficial for them, especially amongst their Irish followers. Much like PlayStation’s “Ask Playstation”, Paddy Power greatly utilise the use of their hashtag “#WhatoddsPaddy?”. This is a service to help their followers and potential customers to get the best quote for a bet in the fastest time and at the least convenience to the customer. This is once again a fantastic approach and technique to get potential customers engaging with Paddy Power as a brand.
For all of the above reasons, I believe that the brands that I have mentioned are some what market leaders in respect to utilising blogging and Twitter accounts to best promote their business.